Why aren’t merchants adopting EMV technology yet?

EMV technology has been adopted by a small number of merchants despite the Oct. 1 liability deadline, and it may stay that way for a while. Here’s why.


Information security professionals across the nation had Oct. 1, 2015 circled in red on their calendars. That was the date of a major change in credit card compliance regulations. While not a mandatory change, the Payment Card Industry Security Standards Council (PCI SSC) encouraged merchants around the country to adopt the EuroPay MasterCard Visa (EMV) standard for smart chip technology. On Oct. 1, that “encouragement” kicked into high gear with a change in liability for fraudulent credit card transactions.

When the October 2015 deadline passed, the liability for some fraudulent transactions shifted from banks to merchants. From this point forward, if a customer presents a smartcard at the point-of-sale and the merchant does not have equipment capable of reading the smartcard, the merchant is responsible for the cost of the fraudulent transaction.

Posted in EMV

Author: revisedcode